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Textbook of Pharmaceutical Industrial Management - Biren N. Shah.pdf

Description

Textbook of Pharmaceutical Industrial Management

Written in strict accordance with the prescribed syllabus, this book caters to the needs of B. Pharm. students of different universities in the country. The book can also be used as a supplementary text for MBA courses in Pharmaceutical Industrial Management.

The book has been written in purview of modern requirement of students to keep them abreast with the latest management practices and operational patterns being followed in the pharmaceutical industry. It educates students about the latest techniques of strategic management and their application in the market, preparing them as adept professionals to play vital roles in futuristic global market.

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Key Features

Student-friendly narrative language

Point wise presentation of key concepts

Caricatures providing an aesthetic visual impact for understanding vital concepts

107 tables and 110 illustrations to aid students in learning and mastering key concepts

Plenty of examples and practice tables to facilitate expertise in accountancy and preparation of financial documents like ledger preparation, balance book/accounts maintenance, etc.

Points to Ponder at the end to help students quickly revise the chapter

End-of-chapter questions from previous years’ examinations to test knowledge and skills

Table of Contents

Contents

Foreword 1 v

Foreword 2 vv

Foreword 3 vii

Preface ix

1. Indian Pharmaceutical Industry 1

2. Introduction to Management 9

3. 3. Principles of Management 21

4. Communication 31

5. Motivation 47

6. 6. Decision Making 61

7. Leadership 69

8. Administrative Management 75

9. Managerial Control 89

10. Planning and Forecasting 103

11. 11. Personnel Management 111

12. Production Management 127

13. Materials Management 153

14. Pharmaceutical Marketing 173

15. Marketing Research 183

16. Recruitment, Selection and Retention of Pharmacy Personnel 193

17. Channels of Distribution 205

18. Salesmanship 221

19. Establishment of a Pharmaceutical Factory 237

20. Pharmaceutical Export 253

21. Accounting and Its Principles 259

22. The Journal 295

23. Cash Book 309

24. Ledger 323

25. Trial Balance 333

26. Financial Statements 351

27. Bank Reconciliation Statements 369

28. Bills of Exchange 377

29. Treatment of Cheques 387

30. Economics 393

31. Trade 409

32. Insurance 421

33. Labour Welfare 431

34. Application of Computer in Accounting 439 

Details

No. of pages: 462

Language: English

Copyright: © Elsevier India 2010

Published: 15th March 2010

Imprint: Elsevier India

eBook ISBN: 9788131232637 

Paperback ISBN: 9788131225394

About the Author

Biren N. Shah

Associate Professor Vidyabharti Trust College of Pharmacy, Umrakh

Bhavesh S. Nayak

Associate Professor Vidyabharti Trust College of Pharmacy, Umrakh

Vineet C. Jain

Associate Professor C.K. Pithawala Institute of Pharmaceutical Science and Research, Surat

Dhiren P. Shah

Associate Professor C.K. Pithawala Institute of Pharmaceutical Science and Research, Surat

Publisher: ELSEVIER A division of Reed Elsevier India Private Limited

About

It is my pleasure to write a few words about the Textbook of Pharmaceutical Industrial Management.

The textbook is written strictly in accordance with the current syllabus requirement for the subject of Industrial Management.

Management is a universal tool and is required for making judicious decisions, coordination of activities, eff ective communication and interpersonal relationships.

This textbook has covered principles and practices involved in pharmaceutical industry besides basicp principles of accountancy and book keeping. All the topics have been explained in a simple language and are illustrated with good diagrammatic representation. The contents that merit attention are pointwise listed in the beginning of each chapter. At the end of each chapter, important exam-oriented questions have been provided. Th e book is a modest attempt by the author to present various pharmaceutical management principles ought to be known by a pharmacy graduate.

The book is useful for every pharmacy student for learning the tenets of management. I sincerely believe that this book will have a wider readership among the fellow pharmacists.